Png Lenor Case Study Analysis

Recommendations * Relaunch the 31 concentrate temporarily, but authorise to a great extent in R&D for a more permanent solution * Aggressively re-launch 31 concentrate. * Advertise and emphasize on its environmental benefits due to reduced packing materials. * Focus on generating more sustainable solutions * Invest in R&D for adapting real eco-friendly solutions. Rationale * This form of crop was already launched previously and has proven to be successful (people bought it for a 10 times higher price). It be lesser to re-adapt to an older version. * People are more used to this version of packaging and can deliver it better * Cost Savings can be re-directed to R&D to obtain a more sustainable solution * Doy Pouches and wax-coated cartons do not create an eco-friendly image * These new packagings may create expectations of akin(predicate) packaging for other products * These packets are not exactly sturdy and durable (leakage problems). The carton refill package resembles the milk carton packaging which could face regulatory complications. Action Plan * Advertisements about 31 concentrate highlighting its supreme efficiency (maybe include some tangible RD results to gravel home the message) * Create awareness about the environmental benefits due to 45% package saving. * Invest heavily in RD to develop eco-friendly degradable material (e. g..Bioplastics) * Create hype about the money deliver by opting for the Lenor concentrate pack, being re-directed towards development of green packaging material that might be adapt not only across PG products but across all plastic packaging. * erect slogans and campaigns about PGs efforts to care for the environment * Create the image that by buying PG products, people are indirectly investing in protecting the planet * Conduct feasibility summary and take efforts to implement the new fully-degradable material across all products