Marketing Mix for U.S.A car market Chery Cars China Essay - 13

Marketing liquefy for U.S.A car market Chery Cars China - Essay Examplecar industry through various aspects of strategic marketing mix. This paper concludes by recommending adaptation marketing mix strategies with specific reference to joint ventures as a key entry strategy for Chery into U.S.A. This paper also recommends overdesign, overtest and overservice of Chery cars as a strategy garner U.S.A. consumers confidence in Chinese products.Chery automobile limited, a Chinese car company founded in the grade 1997 has gone through tremendous growth and is today one of the biggest car manufacturing company. The car company soon manufactures minivans, 15 different types of passenger cars, as well as commercial vehicles including A5 sedan, V5 crossover and the QQ compact. Cherys yearly car productions and sales stand at 900,000 and 800,000 cars respectively (PR, 2014). The companys gulls include Eastar, Chery and Tiggo which was latest brand launched in 2013 in china.American cultura l dimension is dominated by masculinity and individualism and ar the important factors driving the U.S. car industry for long time in history. As stated by Ijose (2009 p.4), U.S. car industry is the largest, valuable, and competitive industry of the world posing big threat to three domestic manufacturers Ford, GM and Chrysler. The U.S. Car market shares as per 2009 congressional records are GM 22.3%, Ford 15.1%, Chrysler 11.0%, Asian brands 44.6% and German brands 6.5% (Cooney, 2009 p.16).Cherys cars in the United States are totally a different market and the marketing doctrine is polycentric since U.S. is a unique market for cheese cars. The high numbers of products recalls have served major blows to Chinese self-propelling products acceptance in the America. The masculinity and individualism culture of the market calls for geocentric philosophy s an attack to design of Cherys cars for the U.S. market.Lin Zhang acknowledges that No question, the U.S. is the most